Get your products into 300+ stores across Nigeria
without building a sales team
DALA handles shelf placement, restocking, delivery, and payment collection — so you can focus on making great products.
Active retail stores
Payment cycle
Your products on shelves in 300+ stores across Lagos & Ogun State
What happens when you work with DALA
Real brands, real stores, real numbers. These are the results our partners have achieved.
Beverages
Wilson's Lemonade
₦30M+ revenue tracked across Lagos & Ogun State
Packaged Foods
Zayith Food Company
3x distribution growth in first 6 months
Baby & Wellness
August Secrets
₦308M total revenue generated in 12 months
Also trusted by
From application to shelves in 4 steps
No lengthy contracts. No upfront fees. Just a clear path to getting your products into stores.
Tell us about your brand
Fill out a short form about your products, production capacity, and target stores. Takes 5 minutes.
We review and schedule a call
Our team reviews your application within 48 hours. If it is a fit, we schedule a call to discuss terms.
We get you on shelves
DALA handles store onboarding, shelf placement, delivery scheduling, and quality checks. You focus on making products.
You watch your numbers grow
Weekly reports show you exactly what is selling where. Payments hit your account every 30 days. No surprises.
We are on the ground, in the stores, every day
From our warehouse to your shelf, DALA handles every step. These are our people, our trucks, our process.
DALA Distribution Hub
Where your products start their journey
DALA Field Team
Checking shelves, catching issues
Shelf Management
Every product placed with care
DALA Delivery
48-hour delivery, every time
Built for FMCG brands and Nigerian retailers
You make products. We get them into stores.
Stop trying to build a sales team from scratch. DALA gives you instant access to 300+ stores, handles all shelf management, and pays you every 30 days.
- No sales team to hire
- 300+ stores from day one
- Reliable 30-day payments
- See what sells in real time
Reliable brands. Consistent supply. Zero chasing.
DALA connects your store with 300+ NAFDAC-certified brands and manages the full supply relationship — delivery schedules, restocking, FIFO compliance, and monthly performance data — on your behalf.
- NAFDAC-certified brands, shelf-ready
- 48-hour delivery from Iju-Ota warehouse
- Bi-weekly restocking — no chasing suppliers
- Monthly category performance insights
Brands that work with DALA see real results
300+ stores across Lagos & Ogun State
“Working with DALA has transformed our retail business and how we distribute our products. They helped us get our products into over 300 stores across Lagos and Ogun State, drastically increasing our reach, sales and profitability.”
Kehinde
General Manager, Wilson's Juice Company
Sound familiar? DALA solves these.
Your products are not on enough shelves
You make great products but getting them into stores means building a whole sales team. DALA puts your products on shelves in 300+ stores across Lagos and Ogun State — without you hiring anyone.
You are chasing payments instead of making products
Retailers pay when they pay. That uncertainty kills your cash flow. DALA guarantees payment every 30 days — predictable, reliable, in your account.
Deliveries turn into arguments
Wrong quantities, disputed drop-offs, no proof of delivery. DALA tracks every delivery, confirms every drop-off, and documents everything — so there is nothing to argue about.
Products expire on shelves without you knowing
By the time you hear about expired stock or damaged goods, the damage is done. DALA checks shelves regularly and catches problems before they cost you money.
Paperwork eats your time
Invoices, compliance forms, store documentation — it never ends. DALA handles all the documentation so you can focus on growing your brand.
You have no idea what is happening in stores
Your products leave your warehouse and disappear. DALA gives you weekly reports with store-by-store data — what sold, what did not, and what needs attention.
We work best with brands that are ready to grow
Be honest with yourself. If this sounds like you, we should talk.
This is you
- You are already producing and selling products
- You have consistent supply and can meet demand
- You want to enter modern retail (supermarkets)
- You are ready to scale beyond your current stores
- You value predictable payments and clear reporting
Not yet (come back when)
- You are still in the product idea phase
- You cannot yet produce at consistent volume
- You are looking for a one-time delivery, not a partnership
- Your product has no NAFDAC number or certifications
No shame in this. Every great brand started somewhere. When you are ready, we will be here.
Know where you stand before you apply
Three resources to help you understand DALA, assess your readiness, and plan your retail strategy.
5-Minute Quiz
Retail Readiness Quiz
Answer 5 questions about your brand. Get a score, a tier recommendation, and a personalised next step — Emerging, Expansion, or Enterprise.
Take the quizTransparent Pricing
How DALA Charges
Exact tier pricing, fee breakdown, and a worked example — no surprises. See how much you keep after distribution, delivery, and payment collection.
See pricing breakdownMonthly Intelligence
The Shelf Report
What FMCG categories are gaining shelf space, what retailers are requesting, and what our field team is seeing on the ground — updated monthly.
Read latest editionSee every shelf, every store, every sale
DALA gives you a weekly report showing exactly what sold where, which stores need restocking, and how much you earned. No more guessing.
Your products deserve to be on more shelves
Stop trying to do everything yourself. Let DALA handle the stores while you handle the product.